Many operators will find that the homogenization of the children’s play market is very serious. No matter how many indoor and outdoor playground equipments can be seen in every industry and every industry, the competition among peers is not uncommon. If you want to invest in an indoor children’s playground and want to stand out in the market, you must highlight the characteristics of the indoor children’s playground, and avoid the single homogenization of the project. How can we improve our competitiveness?
Age target of the client
Children of different ages have different requirements for equipment, so in order to provide suitable amusement space for children of all ages, operators need to consider these issues because their preferences and needs are different. of.
Play item selection
After the indoor children’s park opened for a long time, the amusement equipment in the park will not be replaced. The playability, novelty and safety of the equipment during this time period are particularly important. If you can do a full market research and theme of the park before the children’s park, then your differentiation advantage will be obvious.
Paradise safety and health issues
Security issues are always in the first place. How to solve this problem? In fact, we are working hard to maintain safe and reliable amusement equipment, improve the service quality of staff, and maintain a comfortable and healthy play environment. The indoor children’s playground is neat and tidy, and the inspection of the product display before the store is opened. As long as you bother and carefully do these details, you can solve this key problem well.
Improve the quality of service for playground park
The staff service in the park needs regular training, enhances service awareness, forms an atmosphere, a habit, and finally forms a unique corporate culture of the indoor children’s playground. In addition, the service personnel should check their grooming instruments from time to time to meet the specifications. At the same time, five minutes before the store is opened, the mentality must be adjusted to a good state of relaxation, happiness and self-confidence, leaving the best first impression to the customer.
How can kids playground improve their competitiveness? Through the above analysis, I believe many of my friends have already got a deeper understanding of this. In fact, many people have neglected the details in running a store. Sometimes the details determine success, so everyone It is important to note that every friend who is on the road to entrepreneurship can realize the dream of success.
Since the birth of the children’s playground and the recognition of countless parents and children, the market has rapidly ushered in rapid development, and the number is constantly rising. While leading to fierce competition in the industry, there is also a lack of commercial indoor playground business. Less problem. So, what are the problems in the operation of commercial indoor playground business fortune?
Some investors saw that the commercial indoor playground business was hot, and they followed suit, blindly following the trend, so the children’s playground industry formed a strange phenomenon. Competition from the same industry has saturated and segmented regional markets, and competition has increased dramatically. If the venue does not occupy a strong competitive position, it will face a situation where it loses its foothold. Under such conditions, it is necessary to face a huge competition pressure to open a children’s paradise. Can you have a grasp of satisfaction in the meantime? Therefore, before deciding to open a children’s park, you must first do a good job in shopping mall surveys, and don’t blindly follow suit. As long as you accurately grasp the mall, you can win.
Random site selection
For the operation of commercial indoor playground business, a strategically located business site means half the success. However, many operators are more rash when choosing a venue.
For example, some entrepreneurs prefer the prosperous location when choosing a site. As for whether there are target customers (children), they are not taken into consideration; while some entrepreneurs are pursuing low rents when they choose sites. After the opening of the business, the business was deserted; in addition, some entrepreneurs would neglect the handling of business qualifications. After the opening of the business, they were told that they had to suspend business rectification without a fire permit; in addition, some entrepreneurs did not consider the surrounding when they chose the site. The current status of competition, so that the customer diversion phenomenon is serious, resulting in fierce competition for homogenization.
What kind of commercial indoor playground business is available in children’s playgrounds that are popular with children? Which commercial indoor playground business is not briefly expired? In the face of the problem of purchasing indoor playground, investors and operators should consider the location of the park and the needs of the target group. It is not possible to judge the amusement equipment by its own feeling. For example, in the case of indoor playground, the commercial indoor playground are generally suitable for children between the ages of 3 and 12, but the older children will not play with it, and will tend to have more stimulating equipment, then fun and popular. The device will not perform its maximum benefit if it cannot be placed in its proper orientation.
Not actively operating
Some investors in the park started to become lazy after the successful opening of the playground business. Perhaps there is no excessively positive move. They think that if they continue to drive down, they will have a surplus, and in the short term, they may still have results. However, this will definitely not work for a long time. . The difficulties in the operation of children’s parks have also caused many operators to worry about it. For example, continuous operation can be low. Continuous operation can be the most fundamental survival of the park. As long as it has the ability to continue operations and surplus, the talents of the place will be stable. And some children’s parks can only be lack of continuous operation, the first of which is:
Holiday marketing is the focus of revenue, but most parks rely on holiday benefits for a long time, and the daily income is basically ignored. The main hazard of this non-recyclable economy is that once a breakpoint occurs, the entire business chain will be disconnected and the park will not be able to continue operations.
The short board theory has a cloud: how much water a bucket can hold, depending on the shortest board. For the operation of indoor children’s playgrounds, the rash selection of sites, the blind pursuit of the purchase of amusement equipment, and the maintenance of membership card customers may become shortcomings that affect the ultimate profitability of indoor children’s playgrounds. As an indoor children’s playground operator, we must be careful and careful in making every decision to avoid the emergence of these shortcomings and win the success of entrepreneurship.
How to choose a good trampoline park supplier to help your business?
Running a trampoline park business is not as simple as imagining, and a successful business has to consider a lot of things. First of all, we must have a correct business philosophy. As a trampoline park supplier, we should think about the problem from the perspective of children and parents, whether it meets the consumption requirements of parents, and whether it is attractive enough. The richness, safety, and scientific nature of the park may be factors that parents consider. Similarly, we must improve our own grades, good environment and quality service are all necessary factors for business success.
Characteristic patience is indispensable(dream garden trampoline park supplier)
For shopping malls, the children’s business is a high-speed engine with the magic of one person driving the whole family, but in a fast-paced social life, it is a disadvantage. The development status of children’s business is: the industry will be shuffled in the development, the trampoline park supplier brand has no characteristics, and the poor management will eventually be eliminated. Even if the characteristics are found, the children’s business brand has to go through a long profit cycle. The investment in the opening of indoor trampoline parks includes fixed equipment investment, technology investment, rent, equipment depreciation, labor costs, and water and electricity property fees. The competition in the same industry and the single form have reduced passenger flow. The indoor children’s park brand needs to create IP cooperation, create more fun, and constantly innovate, so that the space amusement is more distinctive to attract consumers’ attention.
Make good use of “free” derivative consumption(dream garden trampoline park supplier)
Some insiders believe that in general, a large part of household expenditure is carried out around children, and trampoline park business will promote “concessive consumption” or “derived consumption.” According to the data released by the RET Ruiyide industry research report, domestic trampoline park supplier are profitable, and ticket sales account for 79%. Compared with foreign countries, such income structure is very simple. While the children’s business brand has established a long-term business plan, the shopping mall as a property side should also be far-sighted, and ticket sales should not be the main target. The orientation of children’s business should not be commercial profitable. It is necessary to strengthen the service of children’s business, and to create the economic value of shopping centers with children’s services as the entry point. The challenger of innovation is already trying more models.
A reasonable mix of colors to attract children’s attention(dream garden trampoline park supplier)
The color that children are suitable for and the color they like are related to their age. They should choose different colors according to their age. Concerned about the growth of children, they should pay more attention to their mental health. In general, children between the ages of 0 and 6 are preschool children. They intuitively perceive the world through sensory stimuli such as color, shape, sound, etc.
Good for eyes of children
In their eyes, there is no popular color, as long as the contrast contrast is large and strong. Bright and pure colors can arouse their strong interest and help them to know the world they live in. Designing the children’s space to be colorful is not only suitable for children’s innocent psychology. While the color of the environment has a profound impact on the growth of children. For example, green is good for children’s vision. Blue and purple can shape the child’s quiet character. Pink and light yellow are suitable for cultivating girls’ gentleness and well-being.
Cross-industry cooperation, expand the membership pool to ensure stable income
A good trampoline park supplier must have its own characteristics in order to continue to operate for a long time. It must have a keen insight into the market.Understanding the needs of children, and allow children to accept new things. At the same time help their minds and minds while playing. In terms of promotion, organizations related to the nature of children can cooperate with each other and establish member files to better serve and promote them later. The most important thing is to highlight personalization. At present, there are many children’s entertainment places on the market. If a new type of trampoline park wants to attract customers in a short period of time, it must use new equipment and visual impact products to attract children’s attention. In general, running an indoor children’s park is not as simple as you think. There are many factors to consider in a successful indoor children’s park. First of all, we must have a correct business philosophy. As a trampoline park supplier, we should think about the problem from the perspective of children and parents.The richness, safety, and scientific nature of the park may be factors that parents consider. Similarly, we must improve our own grades, good environment and quality service are all necessary factors for trampoline park business success.