How To Start An Indoor Playground Business In 11 Steps?

Indoor playgrounds are fun places for the kids to stay physically active without getting serious injuries. To start a successful indoor playground business, you should choose a niche, create a detailed plan, select the right location and equipment, follow safety guidelines, and hire professionals to keep the kids safe at all times. Welcome to contact dream garden at toymakerinchina.com

Since the mid-1990s, indoor playgrounds have continued to grow in popularity. Over time, indoor play areas have quietly developed into a legitimate industry, with a variety of options for children and their parents. While some indoor playgrounds cater to the youngest visitors, namely preschool-aged and under, others include activities for children of all ages and in some cases, adults as well.

So, how viable is the Indoor Playground Business? With increasing concerns about childhood obesity, many parents are looking for a fun, safe, and controlled environment for their kids, where they can be physically active; run, jump, and climb without the worry of serious injury, and where they can play hard, without parents having to worry about their security and safety. The indoor playground market fits that niche perfectly and has only continued to grow in recent years.

If starting an indoor playground business seems like a viable option, we will explain, step by step, the best way to move forward!

Find Your Niche

There are different versions of indoor playgrounds.

Many cater to the youngest children, from toddlers to preschool, while others focus more on preteens through adults. Although some indoor playgrounds focus solely on physical activities, like:

  • Climbing
  • Jumping
  • Running

Others include additional attractions, such as:

  • Video games
  • Skee ball
  • Other competitive features

Popular indoor playground activities and attractions include climbing, jumping, skee ball, and video games.

Before moving forward, it is important to find a niche, or a focus.

Perhaps you’re interested in opening an indoor playground with a focus on rock climbing or zip lining; or maybe a sports-oriented indoor playground, with some organized games, such as indoor soccer or dodgeball is closer to what you’re considering.

Still, other indoor playgrounds focus more on gymnastic activities, such as trampolines and tumbling.

To truly create a viable business, it is important to pick one area of specialty, and be the best at it.

By offering something with a unique area of focus, that’s a little bit different than other indoor playgrounds, you can target a specific customer base. You can also focus on the community at large, and provide something that other, similar businesses, do not.

Investigate The Competition

Indoor playgrounds are plentiful, but each one seems to offer something slightly different.

While some focus on gymnastic style play, others focus on different amenities, such as virtual reality video gaming, or go-carts, or a carnival style playground model where kids can earn tickets for prizes.

When considering a new business, it is important to understand the local competition.

By offering unique indoor playground equipment, you can easily outperform competitors.

Whatever the niche of the business, it is important to also provide something better, and different than direct competitors.

It’s important to understand who the competitors are, and how to outperform them, whether you provide:

  • Longer hours
  • Lower entrance fees
  • A better variety of activities and gaming options.

Planning, Planning… You’ll Want To Have A Plan

Before starting any business, it is important to create a workable plan that outlines every aspect of the business. You need to make decisions that address:

  • What is the main revenue stream?
  • Aside from admissions, are there other viable ways to create revenue for the playground?
  • What services can be included?
  • Will there be food served? If so, will there be hot food to order or vending services?
  • Will the facility have the capacity to host children’s parties?

Exploring the different amenities within the playground design and creating a business plan that outlines the various revenue streams, can help a small business owner:

  • Secure funding
  • Estimate overall costs
  • Determine what type of supplies and staffing will be necessary once the business is up and running.

You’ve Heard It Said, “Location, Location, Location”

When trying to create a commercial business, whether it’s an indoor playground, a deli, or a dry cleaner, it is important to find the right location.

First, you will want to consider the demographics in the surrounding area. For an indoor playground, it’s important to find a location that is easily accessible for families, perhaps:

  • In a commercial area
  • Close to schools
  • Well established neighborhoods.

The right location can make a business, and conversely, the wrong location can break a business.

Selecting the right location for your indoor playground will help you start a successful business.

Take the time to research an area thoroughly, find out why previous businesses have failed, and make sure the location makes sense for the type of business envisioned. It is important to find a location that is:

  • Convenient for families
  • Perhaps accessible by public transportation
  • In a location deemed safe for children and families.

Create Hype

Once a location is selected, it is time to start advertising.

While, it may seem too soon, it is truly never too early to start advertising an upcoming business venture.

Simple steps, like:

  • Placing a sign at the chosen location alerting those passing by of the upcoming business
  • Creating a Facebook and Instagram page to track the progress of the playground, from start to finish
  • Creating a dedicated website to alert people that an indoor playground is “Coming Soon”.

Upfront advertisements can help you alert inform people about an upcoming business.

Any kind of upfront, pre-opening advertising will help create excitement and anticipation surrounding this business venture. In addition to the passive advertising techniques listed above, consider some direct marketing as well, things such as:

  • Mail pieces to the community
  • Including discount coupons for admission
  • Perhaps a free drink, for all guests who arrive on opening day.

Select The Right Equipment

With the growing popularity of indoor playgrounds, there are many manufacturers of playground equipment to choose from. Quality and durability are important, as is safety. Before committing to any particular choice of equipment, it is important to thoroughly research each manufacturer.

In addition to cost, there are other considerations when selecting a manufacturer:

  • Which companies offer comprehensive warranties on equipment?
  • Which manufacturers include equipment assembly in their pricing package?
  • Do any of the manufacturers have local representation, such as a sales or service personnel, who can assist with questions and simple repairs and replacements?

Choosing the right equipment for your indoor playground will not only make the kids happy but also keep them safe.

It is also important to select equipment from manufacturers who prioritize the safety of their apparatus.

When running a business that includes playground equipment, amusement park rides, or sports related apparatus, safety must be of the highest concern.

Any reputable manufacturer should be able to produce paperwork certifying the safety of their equipment.  This is a vital piece of the puzzle when putting together an indoor playground.

Understand The True Cost

It is impossible to create admission fees, invest in marketing, or price food items until the true cost of creating and running an indoor playground is established.

Many things need to be considered when determining the cost of the business. Renting a space and buying the equipment is only one small factor.

Not only are there licensing requirements and insurance guidelines; there are also plenty of other administrative and operational costs:

  • Utilities, such as electric and water
  • Free-Wi-Fi for customers
  • Salaries for staff
  • Cost for consumable materials
  • Cleaning supplies
  • Basic upkeep.

It can actually seem slightly overwhelming. By creating a list of estimated expenses, business owners can better manage and understand what drives cost.

Understand Safety Guidelines And Licensing

It is important for business owners to understand the safety concerns, as well as any local regulations regarding this type of business. Since indoor playgrounds can carry some inherent risks based on the physical nature of activities, it is critical to learn all there is to know about keeping customers safe.

Learn the requirements in terms of safety precautions, and any restrictions on the type, size, or height of the play equipment to ensure all regulatory guidelines are being met.

This is also a great time to start:

  • Pricing insurance
  • Obtaining any necessary licenses or permits
  • Hiring any supporting office staff, such as an accountant, business manager, or analyst to assist with:
    • Maintaining appropriate paperwork
    • Meeting all regulatory guidelines
    • Maintaining licensing information.

Invest In Strategic Marketing

This is where understanding the competition really comes in handy. While it is important to understand what your competitors offer that customers absolutely love; it is equally important to understand what customers aren’t getting, or don’t like, from the competition!

It is vital to find the customer’s “pain point”. A pain point is a defined weakness that prevents a customer from getting exactly what they want.

Find that, and marketing is a cinch!

A pain point can be anything. Perhaps competitive indoor playgrounds are charging a high per person rate. This can be an easy pain point to solve, even without lowering prices. Solid ways to address high prices from competitive businesses could be:

  • Offering a buy two, get one free rate
  • Offering customers a ½ price ticket for a return trip within 60 days
  • Offering a separate child’s ticket price vs. adult ticket price

Another big parental complaint about indoor playgrounds is the noise!

They are loud, with plenty of screaming, wild kids.

Creating an indoor playground that includes a quiet space for Mom and Dad could potentially be a huge selling point!

Next, the level of cleanliness.

Everyone has heard stories about how dirty ball pits really are!

Focusing on cleanliness and disinfecting the equipment could easily turn an indoor playground into a parental favor over the competition.

The important thing is to find out what matters most to the parents, and direct marketing to meet their needs and address their pain points! This is an easy way to differentiate a business from the competition.

Hire Talented People

It’s important to pick the right employees. For an indoor playground, ideally, employees should:

  • Love working with children
  • Be outgoing
  • Dependable
  • Fun.

For your indoor playground business, hire friendly and sociable professionals who love working with children.

It is important to select a few employees that are experienced with basic first aid, in the event of minor scrapes and scuffles.

Think about every area of the business that requires staffing:

  • Staff to handle admissions
  • Answer customer inquiries
  • Take phone calls.

Additional staff to:

  • Help run events and parties
  • Supervise games and equipment
  • Oversee the snack bar.

While some employees can fill more than one role, it is really important to have the right fit.

Turnover in employment is a huge business expense that can, with the right staff in place, be reduced dramatically.

The cost to advertise jobs, interview and train new people, pay salaries, buy uniforms, etc. It all adds up. By picking talented and dependable people, and treating them well, retaining employees is much easier.

The right employees will be equally invested in making the business a success.

Use Social Media For Promotion

Social media is an incredible tool.

Studies indicate that nearly 80% of Americans use some type of social media app.

Using social media to create excitement prior to opening is only the beginning!

To keep your followers involved in your business, use social media for sharing updates and special offers.

Creating regular updates, focusing on different aspects of the business, and offering small benefits, such as a reduced price one day a week, free beverage refills, or other little perks through social media keeps followers interested in the organization.

Plus, customer reviews are a great way to get free, positive advertising!

Creating regular social media posts and encouraging customers to leave comments about their experiences is the best free advertising in the world!

How Much Does It Cost To Build An Indoor Playground From The Ground Up?

This question is a bit hard to answer, as prices can vary tremendously depending on what the business offers.

However, there are certain factors that can create fluctuation in a pricing model. Let’s take a look at what they are and discuss each one in detail:

  • Location
  • Size
  • Age Range of Targeted Customers
  • Type of Activities Offered
  • Liability rates by location

Location

Obviously, opening an indoor playground in Los Angeles or New York City will cost a lot more money than opening one in Topeka, Kansas!

For the most part, indoor playgrounds require a large space, so in midsize to large cities, large spaces come with a premium price. It is important for potential business owners to research rental and purchase rates based on square footage in the targeted location.

Sometimes making a small change to a different zip code can save a good deal of money.

Taxes and rental rates vary widely depending on locations.

Location is one of the most important factors when creating a business, however, what may be considered a great location for a supermarket, may not be the best location for an indoor playground.

When considering costs, it is important to weigh the cost factor against the benefits of the selected location. For example, building an indoor playground off of a main thoroughfare, but close to well established family neighborhoods may cost less and work in favor of the business.

It is more important that kids and their parents find the location convenient, rather than ensuring that it’s on the busiest road in town.

Size of the Total Space

The size of an indoor playground can vary dramatically.

Playgrounds designed for toddlers and preschool-aged children can be considerably smaller than those that are designed with older kids, teens, and adults in mind.

The overall size of an indoor playground influences the costs of building it from the ground up.

For example, an indoor playground built for toddlers and preschoolers could be housed in a 2000 square foot space rather easily, including areas for parents to relax, a snack bar, and other amenities.

Conversely, a large scale, family size indoor playground can require spaces larger than even 15,000 square feet. It all depends on:

  • The type of activities included in the playground
  • The focal activities provided
  • The demographic the business is designed to serve.

Age Range of Targeted Customers

Age range will dramatically affect nearly every aspect of an indoor playground. From the overall size, to the types of services offered, to the number of customers serviced daily.

Age range is probably the single biggest factor in determining what an indoor playground will look like. 

Indoor playgrounds for older kids will have to operate longer hours compared to the ones meant for toddlers.

Oftentimes, playgrounds designed for younger children operate almost like a traditional ‘Mommy and Me” class where parents and kids can pay an hourly rate for activities that are group led.

Since toddlers and preschoolers tire or need naps, this is a customer base that will not be spending all day inside, so creating 2 hours ‘appointment’ times can encourage a steady stream of patrons all day long and increase daily revenue over a more free form style of service.

The operating hours can mimic a basic workday in many cases, thus cutting costs in terms of salaries and staffing.

Obviously, indoor playgrounds catering to older kids and adults will need to operate longer hours and provide a variety of activities designed to keep kids and adults engaged and having fun for several hours at a time.

Types of Services Offered

While the age range of the targeted customer base will dramatically affect the size of the area needed, the customer demographics affect costs in other ways also.

The older the patron, the more extreme some of the activities need to be. For example, when attempting to appeal to older teens and adults, attractions such as indoor ziplines and indoor go-karts are much more expensive to design and run, but they bring in more revenue as well.

Admission prices can be based on general activities, with specialized services, such as ziplining, virtual reality play, and bowling, for example, charged separately from general admission.

Using this kind of a pricing model, the business can cater to both wealthier families as well as the more frugal. Offering a la carte services is a great way to build value and create additional revenue streams.

Additionally, indoor playgrounds can make money in other ways as well. Consider including an arcade.

Arcade games are easy to maintain and are easy money-makers.

Catering children’s birthday parties with a variety of package deals and services is also an easy extra revenue stream.

Watch which activities pull in the money. Then you can rotate out the activities that don’t create a significant revenue stream and bring in new ones!

Liability Insurance Costs

This is another tricky area.

Liability expenses to insure an indoor playground will vary widely based on location, along with the size and scope of the activities and services offered.

While insurance rates and maintaining liability insurance for a large scale indoor playground may seem daunting, the type of services offered should drive up costs for customers at a similar rate.

That is why it is important to keep an eye on popular activities, and quickly move out attractions that aren’t paying the bills.

Additionally, liability rates can vary dramatically between different insurers. It is very important to obtain at least 3 or more quotes when deciding on insurance.

Also important to note, there are usually different factors that can affect rates as well, such as special consideration or discounts provided by insurers. For example, some insurers will offer discounted rates to minority or women-owned businesses. Additionally, just like car insurance can be affected by certain safety factors, so can liability insurance for an indoor playground.

It is very important to take the time to review all quotes and discuss all options for providing liability for your business.

What About An Indoor Playground Franchise?

Another option for starting an indoor playground business is owning a franchise.

While at times, franchising can lower overall investment costs, it isn’t a guarantee. However, with a business model that is fairly complex, an indoor playground can be somewhat daunting for many small business owners.

Franchise ownership provides business owners with all the perks of owning and operating their own business, but with the strength and backing of a well-known name.

Benefits of a Franchise

There are many benefits to investing in a franchise, especially with a business like an indoor playground. In reviewing franchise operations for a mid-range indoor playground that services children from about age 2 to age 12, they offer several benefits to their franchise owners, such as:

  • Market Research
  • Lease Negotiations
  • Professional Installation
  • Design and Equipment
  • Training and Support
  • Discounts on Equipment and food/beverages
  • Territorial Protection
  • Advertising

Market Research

A well-established franchise already understands the market, and as such can provide new business owners with a wealth of information. For companies that have a long standing history, market research will consist of factors that as someone new to the industry, may not have even thought about!

Lease Negotiations

A large scale indoor playground company understands the value in terms of rental space, and they know exactly what it should cost to rent a building for their franchises.

Taking into account some of the market fluctuation in different areas of the country, franchise owners can rest assured that they will not be taken advantage of in terms of leasing prices. The franchise company should be true experts.

Professional Installation

Oftentimes franchise companies partner with a specific group of builders around the country or region to handle all of the builds and installations for their franchise owners. This allows the owner to sit back and let someone familiar with the equipment complete all the necessary installations.

There is no need to reach out to several installers, obtain quotes, customer feedback, etc. They can simply get the job done.

By investing in a franchise company, you will not have to spend too much time on searching for professional installers.

Design and Equipment

Again, franchise companies have the benefit of experience. They know what designs are most appealing to customers and they know which equipment and attractions are guest favorites. There is no guesswork here for the franchise owner. No worries about removing and replacing equipment that is not popular, as the business model has already been established.

Training and Support

It is hard to overestimate the benefit of good training and support.

Understanding an industry, the market, and demographic serviced by the business, not to mention what works and what doesn’t, is truly key to the overall success of a business.

With a successful franchise, owners have the benefit of being trained on what works! Previous owners have already gone through the trial and error, so the hard work has been done. Good franchise companies will offer ongoing support, particularly in the first couple of years, as the business owner truly gets up to speed.

Discounts

Whether it is equipment, rent, or food products, buying in large quantities usually means deep discounts. When working with a franchise business, the individual business owner gets the benefit of a large company’s buying power, even though they are only buying for their location.

By using specific vendors already contracted with the franchise, owners will pay well below cost for items.

Territorial Protection

Again, plenty of research has taught franchise companies what a territory needs, and doesn’t need, to be successful. As a franchise owner, you can be guaranteed that you won’t be crowded by additional franchise owners, as each territory is already defined.

Advertising

A well-recognized name and a good reputation are fantastic advertising. Franchise owners get the benefits of a familiar name, national advertising, as well as local support.

While they choose to increase advertising through social media, or on local radio, having the national support of a network of established advertising is almost like money in the bank.

What Playground Business Will You Start?

Ultimately, it is up to each individual person or business owner to decide what works best for them.

Many people prefer to have the support of a well-known company backing them as they start their own business endeavor. Other people want complete autonomy to create their own space, recognize their own vision, and have the freedom to do business however they choose.

Each method has its own risks and rewards. Either way, the indoor playground industry has continued to grow and develop over the past 2 or 3 decades and shows no signs of stopping any time soon!

smiley indoor playground

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How to choose smiley indoor playground?

Choose indoor playground theme

Choose an smiley indoor playground listed or get the custom design playground of your dreams. Have multiple play areas for different age groups; various color and theme options. We offer top quality smiley indoor playground solutions at affordable prices.

Big fun in a miniature size for children 2-5.  They can enjoy the same fun as a large indoor playground with ball pits, slides, obstacles, and more. You can purchase indoor smiley-indoor-playground  of exceptional quality from us.

Everyone can have a blast with interactive play from ball blasters, swings, and merry- go rounds to bowling alleys and redemption games. Add interactive features to any area by choosing our commercial smiley indoor playground.

Let their imaginations run wild in a pretend town. We offer custom playhouses to create mini towns with markets, salons, fire houses, and more.
Experience an adventure and be transported, as a ninja on the ninja course or race car driver on the racing track. Dream garden playground offer a variety of adventure play options to add to any playground.

Dream garden playground

We are your go-to provider of indoor play structures and all things fun for Family Entertainment Centers (FECs). We have helped hundreds of businesses customize their play solution. If you are searching for the best smiley indoor playground set, you can contact us.  We show you what it’s like to operate an FEC. Our manufacturer partner adheres to our high standards when it comes to quality and safety, and each playground set for sale is backed by an 18 month warranty!

We have a lot of products to choose from including kids playground equipment! Let us know if we can help you identify what might be a good solution for your business. Or if you have questions about anything, please reach out. You can buy our playground equipment for sale at most competitive prices.

Indoor play equipment builder

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What you need to know about and how to start an indoor play equipment

but most importantly, how to run an indoor play equipment  using our indoor playground services.

We are the company you turn to when trust, quality and kno

wledge matters for your new indoor play equipment.

How to start an indoor play equipment?

Do you need help starting an indoor play equipment  and want to know how to? Don’t worry, we have helped many customers start and run extremely successful indoor play equipment centre’s with all types of budgets and expectations.

Below are some of our top ten professional advise we can show you in what you need to know about starting an indoor soft play equipment centre. If you need any more help then please don’t hesitate to contact us today to assist you further.

Before you begin reading our advise on how to start an indoor play centre, please take the time to view this you tube video which ru

ns for approximately 9 minutes about a UK lady who owns and runs an extremely successful indoor play centre who may help you in your business adventure.

                                                                                                               

FACTORY SIZE

The size of an indoor play equipment centre would depend on your target market. If you are only targeting toddlers age from 0 to 5yrs the factory could then be quite small, lets say around 400 m2. If they are looking at an all ages type of indoor play equipment centre then you would need to have a play factory of minimum 650m2 but should be more like 700 to 800m2. Anything around 1000m2 would be considered on the larger play equipment scale. The height of the play factory is a very important factor. A high three lane slide will require around 6 metre’s in height, so this should be the minimum for a multi age play centre going up to 7m to 10m high. A toddler only play equipment centre could be as low as 4m up to 6m.

                                                                                                               

BUDGETS

It is very difficult to give an accurate budget for an indoor play equipment centre. Before a suitable building is secured, design and layout can alter the costs. To give an idea of budgeting I would consider a budget of around $500 per square metre for the total cost of the indoor play equipment centre. This would vary greatly on the fit out of each building accurate quotes can be obtained however, the building layout must be provided and access given to do accurate measurements. Use our current catalogue and price list to get an idea of and indoor play equipment size versus cost. Note we are responsible for the indoor play equipment section only, therefore the kitchen, cafe, party rooms, toilets, air conditioning would need to be quoted by the relative industry experts.

                                                                                                               

CAR PARK SIZE

 General rule of thumb is .03 car parks per m2 of factory floor space for the indoor play centre however, all councils are different. The council should be a first port of call when considering a location and building for a new play equipment centre.

                                                                                                             

COUNCIL APPROVALS (what you need)

All councils are different. The council should be a first port of call when considering a location and building for a new indoor play equipment centre.

KITCHEN AND FOOD

Food should be a cafe style meaning light but good quality meals foccasias, toasted sandwiches, hot chips, etc. Coffee is very important in an indoor play equipment centre must be top quality. Meals should be not too expensive but still good in quality and presentation.

STAFF

Generally staff are quite young with the owner or manager running the play centre. Staff should be polite and work well with kids. They should have working with children cards and have food handling skills. It is very important that your indoor play equipment centre is very clean at all times. Parents will not return to a play centre if they have a bad experience with cleanliness.

                                                                                                           

LOCATION OF INDOOR PLAY EQUIPMENT CENTRES

Location does not need to be road frontage and can be off the main road, your cliental will most likely live within a 10km radius of the play equipment centre. Generally lower economic growing areas are better as there are a higher ratio of children per person in these areas. The toddler market is mostly live at home mothers groups your environment must be a chance for mothers to get together regularly and feel safe that their toddlers are in viewing distance as they can sit down with their friends for a chat and laugh in a friendly relaxing environment. If they enjoy there stay at your play equipment centre and feel that their children are safe then they will come back time after time at least once a week becoming a good source of a steady income.

                                                                                               

DESIGNING INDOOR PLAY EQUIPMENT

Make good use of space. Understand that the cafe is a good money maker and be sure to have enough seating area relative to your space around 25 to 30%. The toddler area should be directly beside the cafe seating area for mothers to sit and keep an eye on their toddlers at all times. The area should be easily viewed. The older kids area and party play equipment rooms should be towards the rear of the building so as to keep them separate from the younger ones.

                                                                                                         

RUNNING AN INDOOR PLAY CENTRE

In summary of the above comments in order to run an indoor play centre and financially do well here are the main 10 key points you need to know.

  1. Choose some great looking indoor play equipment that is suited for your area both suburb and warehouse size and usability.

  2. Choose play equipment that can be easily cleaned by you or your staff. We have seen many companies supply indoor play equipment that is full of spiral tubes, hard to get to areas so when kids dirty the tubes or the entire play equipment needs a clean then it can be a nightmare to get into tight areas.

  3. Choose a design where the parents can easily see their children in almost 90% of the play equipment design. That way the parents can sit back and relax and have their kids in eye sight at most times.

  4. Be cautious of your entry and exit areas. Always have theses points right where the parents will be sitting and talking to other friends for security reasons.

  5. Let us design the indoor play equipment for you. We are Australia’s most knowledgeable company in the industry and will ensure you get the best value for money.

  6. Make great coffee. This is a must have, Parents need to enjoy their stay. If the parents are happy then they will come back time after time.

  7. Have a small but tasty selection of food for the parents. The parents can be tired and use your indoor play centre as a refuge to relax and chat to friends. Make it a happy relaxing atmosphere.

  8. Promote parties, parties can be your bread winner. A dozen kids can come in for only an hour or two. Whip up some easy sausage rolls, party pies, etc and charge per head. Its easy money and great fun.

  9. What’s the latest craze at the moment with kids? Why not incorporate themeing in your play equipment designs. We have recently completed a massive indoor job where included karaoke rooms with singing and disco lights. The kids love it and the owners are making a lot of money.

  10. Be nice and friendly. No one likes a grumpy host. If you are happy, friendly and social then this reflects on your business. You could also make a lot of great friends and build a community of trust and happiness. People talk and word of mouth could be your greatest advertising!

 

 

commercial indoor playground business

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Tips for commercial indoor playground business

Since the birth of the children’s playground and the recognition of countless parents and children, the market has rapidly ushered in rapid development, and the number is constantly rising. While leading to fierce competition in the industry, there is also a lack of commercial indoor playground business. Less problem. So, what are the problems in the operation of commercial indoor playground business fortune?

soft play

Rush


Some investors saw that the commercial indoor playground business was hot, and they followed suit, blindly following the trend, so the children’s playground industry formed a strange phenomenon. Competition from the same industry has saturated and segmented regional markets, and competition has increased dramatically. If the venue does not occupy a strong competitive position, it will face a situation where it loses its foothold. Under such conditions, it is necessary to face a huge competition pressure to open a children’s paradise. Can you have a grasp of satisfaction in the meantime? Therefore, before deciding to open a children’s park, you must first do a good job in shopping mall surveys, and don’t blindly follow suit. As long as you accurately grasp the mall, you can win.

ninjia course area

Random site selection

For the operation of commercial indoor playground business, a strategically located business site means half the success. However, many operators are more rash when choosing a venue.

For example, some entrepreneurs prefer the prosperous location when choosing a site. As for whether there are target customers (children), they are not taken into consideration; while some entrepreneurs are pursuing low rents when they choose sites. After the opening of the business, the business was deserted; in addition, some entrepreneurs would neglect the handling of business qualifications. After the opening of the business, they were told that they had to suspend business rectification without a fire permit; in addition, some entrepreneurs did not consider the surrounding when they chose the site. The current status of competition, so that the customer diversion phenomenon is serious, resulting in fierce competition for homogenization.

commercial soft play combination

Playground Equipment choice


What kind of commercial indoor playground business is available in children’s playgrounds that are popular with children? Which commercial indoor playground business is not briefly expired? In the face of the problem of purchasing indoor playground, investors and operators should consider the location of the park and the needs of the target group. It is not possible to judge the amusement equipment by its own feeling. For example, in the case of indoor playground, the commercial indoor playground are generally suitable for children between the ages of 3 and 12, but the older children will not play with it, and will tend to have more stimulating equipment, then fun and popular. The device will not perform its maximum benefit if it cannot be placed in its proper orientation.

playhouse for toddler

Not actively operating


Some investors in the park started to become lazy after the successful opening of the playground business. Perhaps there is no excessively positive move. They think that if they continue to drive down, they will have a surplus, and in the short term, they may still have results. However, this will definitely not work for a long time. . The difficulties in the operation of children’s parks have also caused many operators to worry about it. For example, continuous operation can be low. Continuous operation can be the most fundamental survival of the park. As long as it has the ability to continue operations and surplus, the talents of the place will be stable. And some children’s parks can only be lack of continuous operation, the first of which is:

Holiday marketing is the focus of revenue, but most parks rely on holiday benefits for a long time, and the daily income is basically ignored. The main hazard of this non-recyclable economy is that once a breakpoint occurs, the entire business chain will be disconnected and the park will not be able to continue operations.

children playground

The short board theory has a cloud: how much water a bucket can hold, depending on the shortest board. For the operation of indoor children’s playgrounds, the rash selection of sites, the blind pursuit of the purchase of amusement equipment, and the maintenance of membership card customers may become shortcomings that affect the ultimate profitability of indoor children’s playgrounds. As an indoor children’s playground operator, we must be careful and careful in making every decision to avoid the emergence of these shortcomings and win the success of entrepreneurship.

trampoline park supplier in china

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   How to choose a good trampoline park supplier to help your business?

 

Running a trampoline park business is not as simple as imagining, and a successful business has to consider a lot of things. First of all, we must have a correct business philosophy. As a trampoline park supplier, we should think about the problem from the perspective of children and parents, whether it meets the consumption requirements of parents, and whether it is attractive enough. The richness, safety, and scientific nature of the park may be factors that parents consider. Similarly, we must improve our own grades, good environment and quality service are all necessary factors for business success.

Characteristic patience is indispensable(dream garden trampoline park supplier)


For shopping malls, the children’s business is a high-speed engine with the magic of one person driving the whole family, but in a fast-paced social life, it is a disadvantage. The development status of children’s business is: the industry will be shuffled in the development, the trampoline park supplier brand has no characteristics, and the poor management will eventually be eliminated. Even if the characteristics are found, the children’s business brand has to go through a long profit cycle. The investment in the opening of indoor trampoline parks includes fixed equipment investment, technology investment, rent, equipment depreciation, labor costs, and water and electricity property fees. The competition in the same industry and the single form have reduced passenger flow. The indoor children’s park brand needs to create IP cooperation, create more fun, and constantly innovate, so that the space amusement is more distinctive to attract consumers’ attention.

soft playground for kids

Make good use of “free” derivative consumption(dream garden trampoline park supplier)


Some insiders believe that in general, a large part of household expenditure is carried out around children, and trampoline park business will promote “concessive consumption” or “derived consumption.” According to the data released by the RET Ruiyide industry research report, domestic trampoline park supplier are profitable, and ticket sales account for 79%. Compared with foreign countries, such income structure is very simple. While the children’s business brand has established a long-term business plan, the shopping mall as a property side should also be far-sighted, and ticket sales should not be the main target. The orientation of children’s business should not be commercial profitable. It is necessary to strengthen the service of children’s business, and to create the economic value of shopping centers with children’s services as the entry point. The challenger of innovation is already trying more models.

indoor trampoline area with donuts big slide

A reasonable mix of colors to attract children’s attention(dream garden trampoline park supplier)


The color that children are suitable for and the color they like are related to their age. They should choose different colors according to their age. Concerned about the growth of children, they should pay more attention to their mental health. In general, children between the ages of 0 and 6 are  preschool children. They intuitively perceive the world through sensory stimuli such as color, shape, sound, etc.

Good for eyes of children

In their eyes, there is no popular color, as long as the contrast contrast is large and strong. Bright and pure colors can arouse their strong interest and help them to know the world they live in. Designing the children’s space to be colorful is not only suitable for children’s innocent psychology. While the color of the environment has a profound impact on the growth of children. For example, green is good for children’s vision. Blue and purple can shape the child’s quiet character. Pink and light yellow are suitable for cultivating girls’ gentleness and well-being.

super trampoline with climbing wall for kids

Cross-industry cooperation, expand the membership pool to ensure stable income


A good trampoline park supplier  must have its own characteristics in order to continue to operate for a long time. It must have a keen insight into the market.Understanding the needs of children, and allow children to accept new things. At the same time help their minds and minds while playing.  In terms of promotion, organizations related to the nature of children can cooperate with each other and establish member files to better serve and promote them later. The most important thing is to highlight personalization. At present, there are many children’s entertainment places on the market. If a new type of trampoline park wants to attract customers in a short period of time, it must use new equipment and visual impact products to attract children’s attention.
In general, running an indoor children’s park is not as simple as you think. There are many factors to consider in a successful indoor children’s park. First of all, we must have a correct business philosophy. As a trampoline park supplier, we should think about the problem from the perspective of children and parents.The richness, safety, and scientific nature of the park may be factors that parents consider. Similarly, we must improve our own grades, good environment and quality service are all necessary factors for trampoline park  business success.